As the international automotive markets change their ways and automotive giants face economic difficulties, smaller carmakers that are owned by the big players become nothing more than poker chips, being sold to companies which have no connection with them – from a marketing standpoint.
This is the case with Jaguar and Land Rover, which Ford sold to Tata Motors in 2008. The two carmakers from Jaguar Land Rover have drifted away from the British icon image they had in the past, whether they … (read more)