Earlier this month, we reported that Fiat Professional UK, the company’s British commercial vehicle arm, will launch a new brand marketing campaign, in the form of a 10-episode comedy series, called The Fleet.
Now, the company announces that it will bring the fictitious company that stars in the series to this year’s Commercial Vehicles Operators Show, which will be held in Birmingham, between April 13 – 15. The event’s visitors will have the chance to feel like they are part of the action.
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