Chipmunks, eat your hearts out! A new crew is in town, taking all the glory away from Alvin and his sidekicks: the Hamsters. Featured in a 1 minute long video ad, the Hamsters managed to snatch victory and were named, together with their video, Automotive Ad of the Year by Nielsen Automotive Advertising Awards.
The Soul was designed to stand out in a sea of sameness and that same philosophy guided the creative development of the hamster campaign and to position Soul as Kia’s affordable halo v… (read more)