Scion is something of a success story for Toyota, which has a “reliable but boring” reputation about the industry (despite its recent acceleration woes). The Scion brand was aimed at injecting some youth and fun into Toyota’s portfolio, and it did… for a while. After eight years though, the lineup has grown, well, boring again.
Hoping to kickstart the brand’s image, Scion introduced two cars yesterday… the iQ, and an all-new TC. Well, all new as in mostly-the-same.