Pushing Infographics Too Far? The Ford Fusion Competition

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The concept of visualization as a medium is great, but how far can information graphics be pushed until it falls off the cliff? The Fusion 41 Competition [fusion41.com] is a recent example of the world of advertising focusing on the visual attraction of data visualization. The competition “amassed a wealth of raw data generated from all of the teams and activities“, which were then “brought to life” in poster-size infographics.

The mass of raw numbers mentioned before include things as “Most water balloon tosses lengthwise over a car in 1 minute“, “Refrigerator magnets stuck to a Ford Fusion” and “Fastest time to finish a big gulp“, and several others.

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