Palm Axes Ad Agency

palm commercialFrom the better late than never department comes word that Palm has dumped its ad agency Modernista. The news comes from a article out now at AdAge.

Modernista was partially responsible for the universally derided series of creepy ads the debuted around the Palm Pre launch and continued to run after an enormous amount of mostly negative backlash. An interesting comment in the adage article from an apparent insider sheds some light on the possible reasons why the spots weren’t pulled earlier.