Boise, ID, professional services company Bioscience Bridge, LLC, has been launched to accelerate connections between university-based bioscience research and commercial developers. Michelle Travis and Mark Stinson — former executives of Chicago-based Stinson Brand Innovation, Inc. — formed Bioscience Bridge, which is supported by a team of consultants with backgrounds in product strategy, marketing, business development, life science, legal, licensing, and commercialization. “We know that some of the best bioscience research comes from universities,” says Travis, who serves as principal and managing director. “Bioscience Bridge helps tech transfer offices at these universities get the technology out into the marketplace in the form of a start-up company or licensing agreements.”
University TTOs may contact Bioscience Bridge when they have a technology that is “stuck” or they’re looking for a technology portfolio evaluation, Travis adds. Bioscience Bridge uses several proprietary processes to assist OTTs:
- Evaluation: Using “B.E.A.M.S.” to analyze a university’s technology or portfolio — measuring its breakthrough potential, ease of development, advantages over competitive technologies, marketability, and sampling or prototyping for evaluation.
- Strategy: Facilitating a Strategic GPS navigation process to guide early-stage technologies by identifying key targets, articulating the current situation, defining the desired objective, conveying the over-arching strategy, delineating the milestones, outlining the key tactics, and bridging the science and business in a comfortable atmosphere.
- Promotion: Positioning the right message in the right medium to the right people.
- Negotiation: Assisting with contract terms leading to commercial agreements.
Source: PR Newswire