Someone at JetBlue is in a bitchy mood. After Spirit Airlines announced that it will start charging for carry-on luggage on Aug. 1, JetBlue used its "Blue Tales" blog as a platform to drop some cyber-noogies on its rival. The blog pointed to Spirit’s press release and then noted: "In case you were wondering, JetBlue will continue to offer a free first checked bag, not to mention that you can bring your Mickey Mouse ears, your magazine collection, your favorite wrinkle-free slacks, and your lunch onboard." To drive the point home, JetBlue exhumed its Extrago Sherpa Shirt, an item that holds "an entire trip’s worth of necessities, including the $20 you’ll save by not checking a bag," as an alternative for people who fly airlines like Spirit. Since the Sherpa Shirt made its debut a few months ago, there has apparently been some consumer interest in the garment, which resembles the suit that the Tin Man wore in The Wizard of Oz if it were designed by Samsonite. Sadly, the Sherpa Shirt isn’t for sale.
—Posted by Todd Wasserman