Organic is a marketing term in the beauty industry, and many products, even ones we have reviewed, use the term loosely tricking consumers who don’t dig deeper into the ingredients. The Organic Consumers Association (OCA) explains:
The Organic Consumers Association has long fought against what it calls “organic cheater brands” – personal care products that use the name “organic” in the product name or brand, yet are not truly organic products at all. This year at the Expo West Natural Products Expo in Anaheim, California, the OCA staged a very visible public protest to expose what it calls “sham poo products” that are “organic cheaters.”
The protest was part of the OCA’s Coming Clean Campaign which continues to expose dishonest or misleading products in the skin care industry.
Many of these brands are ones I have used in the past and are sold in health food stores. These companies should not be allowed to get away with labeling fraud!