Excuse the cliché, but social media really is changing everything, including the basics of marketing that used to take weeks if not months to execute. Like logo design. That’s why IDesignYourLogo.com caught my attention. It’s a social-based service that designs one logo a day, for one company a day. Then the logo is promoted via social networks and the company’s blog. Here’s how IDesignYourLogo.com works: It started offering its services for $2 on March 1 and has been increasing by $2 every day, through next Feb. 28, when the price will be $730. Co-founder Dana Severson says the service uses social media as its "vehicle for building relationships and extending the logo design for clients into so much more than building a brand." So, are brands buying into the idea? Seems so. IDesignYourLogo.com is booked into May, according to Severson. Some initial clients include charities, a professional soccer player, an actress, a documentary film, a radio station and various other smaller companies/brands that have a small marketing budget to work with.
—Posted by Elena Malykhina