Iron Man is one of the coolest superheroes of our time and returns to the big screen in the upcoming Iron Man 2. It’s no wonder Dr Pepper jumped at the opportunity to create a cross-promotion for the movie, in theaters on May 7. In addition to touting Iron Man gadgets at DrPepper.com, the brand is running this spot via agency Deutsch/LA. Marvel Comic fans will recognize Stan Lee in the role of a Stark Industries custodian. Meanwhile, another custodian gets daring and asks Tony Stark’s computer program to suit him up. But instead of an iron suit, the man ends up in a hi-tech Dr Pepper vending machine. Pretty clever on Dr Pepper’s part, since viewers don’t know it’s a commercial for the soft drink until the end. And a little humor goes a long way in making the ad (and the brand) memorable.
—Posted by Elena Malykhina