Bruce Willis — star of action flicks like Die Hard and Cop Out — is entering the heavily-saturated market of celebrity fragrances.
Willis has inked a deal with cosmetics maker LR Health & Beauty Systems, and will by launching his first men’s scent on July 1, Women’s Wear Daily said Thursday. Celebrity fragrances have been on the rise of late, after having enjoyed a boom with starlets like Britney Spears, Mariah Carey, Sarah Jessica Parker, Halle Berry, and most recently Beyonce.
We wonder what Bruce Willis’ signature scent will smell like?