Puma launches ‘Clever Little Bag’ packaging

PUMA is getting rid of shoeboxes and replacing them with its Clever Little Bag, a single f...

Shoeboxes account for millions of tonnes of waste and sadly, looking at my shoe racks, I’ve probably made a substantial contribution to that. PUMA on the other hand is on a mission to reduce its carbon, energy, water and waste “paw print”, and has decided to do away with the shoebox altogether. It has launched its Clever Little Bag, a single folded sheet of cardboard in a resuable, recyclable PET bag, designed to protect shoes from the time they leave the factory until the customer gets them home…
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