Since when do humans personify other humans’ food cravings? They do in this spot from Allen & Gerritsen for the Ninety Nine Restaurants chain. It shows a fisherman who shows up in a family’s kitchen "representing one man’s craving for panko-crusted haddock" and a cowboy who represents "fire-grilled sirloin." The effort promotes the chain’s new, nine-item "Crave-worthy classics" menu. The ads, now airing on American Idol and Dancing With the Stars, remind consumers in "a fun way that we serve bold creative dishes that are real-size entrees for just $9.99," vp of marketing Brad Schiff says in a statement. Social media, online and radio ads fire up the cravings. Let’s hope the hungry don’t reach out and grab their waiter with a fork the next time they order.
—Posted by Elaine Wong