PepsiCo’s Mountain Dew has released three new consumer-generated flavors—Distortion, Typhoon and White Out—though only one will survive. The product introductions comprise stage two of a year-long, social-media-backed crowdsourcing effort, in which the beverage brand asked fans what they were looking for from their favorite drink. TV and online ads breaking this week ask consumers to narrow the three down to one. (Sorry, America.) In the ad shown here, a shirtless beach dude guzzles some Typhoon and orange-and-red tidal waves and a typhoon-like-swirl build in the ocean. See the other two spots at Dewmocracy.com. In the White Out ad, a woman being pursued by ninjas is able to escape by blending into a wall, thanks to the beverage or her awesome camouflage skills. The chosen flavor will join last year’s winner, Mountain Dew Voltage, on shelves on Labor Day.
—Posted by Elaine Wong