As we get closer to the impending launch of the next generation of electric cars from manufacturers like Nissan, Mitsubishi, Ford, GM, Tesla and Fisker, the chorus of commentators claiming they will be a flop and are likely to never pay back their investment for the automakers that choose to build them is getting larger.
In the past couple months alone I’ve seen two rather high profile “parade rainers” — from Forbes and Ward’s Auto — come right out and say they think electric cars are an overly risky business bet which the overwhelming odds favor losing. But I don’t think these folks are looking at the big picture and they haven’t gotten their minds around the reality of our situation.
Once you take these things into consideration, EV manufacturers have nothing to worry about. (more…)