The juicy stuff: Chrysler-based Lancias and Alfa to return to the U.S. in late 2012.
Fiat has outlined its targets for the next few years, and they are ambitious to say the least. CEO Sergio Marchionne announced the separation of Fiat’s automotive business—which includes Alfa Romeo, Lancia, Ferrari, and Maserati, as well as Chrysler—from the rest of the company. The remaining part, Fiat Industrial, is less glamorous, but its sales of trucks, farm tractors, and construction machinery make it more profitable. The logic behind the split: Fiat Industrial could be worth more without the burden of the auto business, and the auto business will be more nimble and agile in pursuing alliances with other carmakers. “We can finish the [separation] project within six months,” predicts an ever-optimistic Marchionne.
The independence of Fiat’s auto business will make a complete fusion with Chrysler far easier, and the company does need to identify and nurture cooperation opportunities if the alliance is to make any sense.
Keep Reading: Five-Year Plan for Chrysler, Fiat, Alfa Romeo, and Ferrari Unveiled – Car News
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