Waiting for details about the plan to take NYTimes.com metered in early 2011? Keep waiting. CEO Janet Robinson told analysts on the New York Times (NYSE: NYT) Q1 call that the company has made progress, including decisions on what content will be metered and how search queries will be handled, but didn’t say how. But she did confirm that the NYT, which so far has given away nearly 4 million downloads of its ad-supported iPhone news app, will add a paid iPad app to the free limited Editors Choice app currently covered by an exclusive deal with Chase Sapphire.
Robinson spent significant time highlighting the success of the NYT’s multi-platform mobile strategy: 78 million pageviews in March, the iPhone downloads, the upcoming paid iPad app, getting on the Sony (NYSE: SNE) Reader and the Nook. Again, though, no real sense of what it means in terms of money. As intriguing as the numbers are to us and as important as they might be one day, for now they’re a blip. More to come
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