There has been no one piece of technological kit that has become more synonymous with the world of business than the BlackBerry. Sometimes nicknamed the CrackBerry for the addictive effect it has on its users, the BlackBerry has come to symbolize the working world of business to such a degree that in a famous court case against the device’s manufacturers, the U.S. Department of Defence issued a statement saying that if BlackBerry was to be shut down, national security would be crippled due to the sheer number of government users.
The BlackBerry is very simple. It is a computer phone. To begin, it has the normal features of a phone and you can buy them through any normal phone provider. Vodafone for example, currently has a whole section on its website – and indeed a significant chunk of its marketing power – devoted solely to the BlackBerry, and other providers are offering similar packages. Visit the Vodafone website for their full BlackBerry range.
However, while including the standard PDA applications (address book, calendar, to-do lists, etc.) as well as phone capabilities, the BlackBerry is best known for its ability to send and receive e-mail wherever it can access a wireless network of certain cellular phone carriers. Most current BlackBerry models have a built-in QWERTY keyboard, optimized for “thumbing”, and there are also several models that include a standard cell phone keypad for typing, and one model that is a full touch-screen device with no physical keyboard.
Indeed, so ubiquitous is the BlackBerry that the company who makes it has made itself the fastest growing business in the world; pretty much off the back of one product According to business magazine Fortune, the Canadian-based RIM has come top of the magazine’s latest annual guide to the 100 fastest-growing businesses. Even in the current financial situation of doom and gloom the company has still managed growth, something that without the BlackBerry would have been totally impossible.
It is hard to see any form of competitor even beginning to approach the massive market domination that the BlackBerry has achieved, and until then there is absolutely no shame in jumping on the bandwagon.
© 2007 Freakitude dot Com.