The blog consolidation continues with Mail.com Media’s acquisition of The Boy Genius Report, a top-visited mobile site known for digging up big scoops—while also remaining mysteriously hush-hush about the website owner’s identity.
Along with the sale, Boy Genius revealed his name and story on how he got here: Jonathan Geller, an early-20s gadget fanatic, who owned his first cellphone at at 10, began writing for Engadget at 17 and started his own site back in 2006. Since then, he’s built a mini-media empire that gets roughly one million page views a month and is considered one of the top 50 most influential content sites across all categories.
Mail.com Media has a network of media sites, including Nikki Finke’s Deadline.com, HollywoodLife.com and Movieline.com. Geller will continue as President, Editor-in-Chief, and General Manager of BGR, and will work directly with Mail.com’s Owner Jay Penske. The site’s name will be simplified to BGR.com. In keeping with tradition, Geller has kept one thing off the record: How much Mail.com paid for the site.
In a blog post this evening, Geller details his run-up to success: “As I write this, BGR is, according to Technorati, ranked #49 out of every single site in the world. When I think back about how this was accomplished, and how with just a few great writers, and practically no infrastructure, we built something pretty mind blowing…”