As Rupert Murdoch is getting ready to put paywalls on two of his UK publications, The Times of London and The Sunday Times, his competitors are remaining adamantly free online. The Guardian, for example, has been a loud and proud supporter of free content, and now the Daily Mail Online is standing by its free online site by noting:
“A pay-wall MIGHT make a little money — we will make a lot.”
The management of the paper explained that people don’t pay for news — they’ve paid for the convenience of paper, but that online news will likely remain free — and that they’re big enough to make advertising pay well. In fact, it seems likely that if Murdoch locks up his content behind a paywall, that will only drive more readers to sites like The Daily Mail and The Guardian and boost their ad revenue…
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