Ford has been one automobile outfit that has withered the storm of the credit crisis in the best possible manner, compared to other giants from this arena. The Blue Oval posting a profit in the first quarter of 2010 therefore does not come across as a huge surprise. What is a surprise though is the quotient of the profit against the expected profit for Q1, 2010.
While analysts thought that Ford will make around $1 billion in profit in Q1, the actual profit at the end of the first three months for 2010 sits at a whopping $2.8 million. The biggest reason for this successful quarter is Ford’s largest quarterly gain (2.7%) in the US market since 1977. Ford Europe though was a bit of a disappointment as the pre-tax operating profit posted was a modest $107 million despite Ford being the best selling brand with a hefty market share.