Product Blog update: Preview of WYSIWYG in Basecamp, new extras for Highrise, and more

Some recent posts at the 37signals Product Blog:

Highrise
Tout lets you templatize your email campaigns and track the results in Highrise
Tired of re-writing the same e-mails? Tout lets you templatize your emails so you can reach out to potential customers, journalists, and bloggers faster and then analyze the results. And it now integrates with Highrise. That means the people you pitch to are automatically added to your Highrise address book.

Tout_events_integration

Create customized letters for your Highrise contacts with LetterGenie
LetterGenie is a web-based program for creating customized letters using your existing contact database — and it integrates with Highrise.

[Case study] UK’s largest graduate job website uses Highrise to manage thousands of business contacts
“On our desktops, we have it hooked it into our VOIP phone system so we can just ‘click-to-dial’. It’s fast and easy. Using the iCal feeds, our tasks appear on our Google Calendar’s and iPhone calendars, so we’re always aware of what to do next. Integration with Mailchimp means we can see who received our newsletter and whether they opened it, right in Highrise. The export functions & API are very simple for extracting data, so we use these to make extra reports and spreadsheets when the need arises.”

How to export Highrise contacts by tag

“Can I select the contacts I want to export by tags?”The answer: Yes. When viewing a group of contacts filtered by tag, you can choose “Export contacts tagged…” at the top of the right sidebar to download a vCard containing just those contacts.

Basecamp
A preview of the new Basecamp messages and comments editor
The new editor (a WYSIWYG – “What You See Is What You Get” – editor) lets you turn text bold or italic without having to know the special “Textile” formatting codes you used to have to use. You can also create bullet lists and numbered lists by just clicking a button. No more battling with Basecamp just to make a bullet list or some bold text in a message.

New-basecamp-editor2

More…