Yahoo Inc. is bound for expansion when it acquires the Associated Content, a local-cost media that support more than 300,000 freelancers. Doing so widens Yahoo’s reach in terms of news coverage supplemented with more localized feeds from independent contributions not covered by traditional media. What is also advantageous is the advertisement that will go hand in hand in between news. Yahoo, says the Associated Press, is tailing behind Google and Facebook in online advertisement revenue. It hopes to get a larger audience share this time.
Founder Luke Beatty calls the Associated Content the people’s media company since it has attracted around 16 million users in a span of five years, beating Time with only 14 million visits. AOL is said to do a similar act using two local news Seed.com and Patch.com.
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