If you can wade through the terrible puns in this article about Hot Chick-a-Latte, a new coffee shop in Denver, you’ll learn that it employs hot chicks to serve coffee in their underwear, which has to be the best and worst idea in a long time. It’s good because it follows a successful business model (Perky Cups, also in Colorado, among others), and it might revitalize the lackluster storefront it’s housed in, because hot chicks do get people out of the house. It’s problematic because once the appeal wears off for everyone who isn’t a perv with no impulse control, fights involving boiling water start happening. Plus, they could drive off female business, since I doubt a whole lot of girls will find the OMG BOOBS gimmick as appealing as guys do. Then again, Hooters is doing OK, so I guess picking a side isn’t a huge financial risk these days.
—Posted by David Kiefaber