Ad requests across smartphones using Google’s Android operating system and Apple’s iPad both rose 77 percent between March and April, according to a new report by mobile ad net Millennial Media. Meanwhile, ad requests on the iPhone fell 8 percent during the same period, but the device is still the leader by far, with a 62 percent share of smartphone impressions. And if you add up the numbers since this past January, the iPhone’s ad requests are still up 1.5 percent. Way behind the iPhone at number two is Blackberry maker RIM (NSDQ: RIMM), which had a 17 percent share of mobile ad impressions, and was up 3 percent in April versus March.
Thanks to Google’s OS’ growth, Android maker HTC entered Millennial’s top five ranking of manufacturers for the first time and represented the largest increase within the largest 15 manufacturers in April with a 2.5 percent impression share increase month-over-month.
The rise of Android impressions is related to increasing consumer interest. Last week, Google (NSDQ: GOOG) CEO Eric Schmidt told shareholders that the company’s partners are shipping at least 65,000 handsets with the Google open-source operating system every day.
Meanwhile, advertisers and media companies have been salivating over the revenue possibilities of the iPad, as the device’s sales have exceeded even the most optimistic expectations. Even still, the iPhone has a huge head start in terms of ad impressions, and no one, not even Google, is close to toppling it from its perch at this point. Of course, that could change quickly, depending on when and if Google’s $750 million acquisition for mobile ad net AdMob goes through.
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