The final of the 2010 UEFA Champions League to be held Saturday at the Santiago Bernabeu stadium in Madrid will provide revenues of approximately EUR 50 million, a figure that exceeds the benefits achieved in any other game of its kind in Europe and will reach 351,5 million profit, according to a study by MasterCard.
In addition, the study finds that “the fact that no English or Spanish team has qualified for the final increases the uncertainty for the result and interest in other countries by the end, bringing more than 120,000 people to the city of Madrid to attend the game.”
Moreover, in Saturday’s final two of the best football teams in the world – Bayern Munich and Inter Milan – will compete for more than 120 million euros, compared to 110 million euros from last year’s final, the city of the winning team will get about 17.5 million profit.
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