The fourth installment of Shrek leads the box office but does not meet expectations. “Shrek Forever After” has grossed $ 71.3 million during its first three days on screen, while the film industry had calculated a forecast of over 100 million dollars.
“Shrek the Third” was released in 2007 with 121.6 million dollars, “Shrek 2” earned $ 108 million during its opening weekend in 2004 and the “Shrek” series began in 2001 with $ 42 million. The new movie opened in the “lower end of forecasts,” said Anne Globe, head of Worldwide Marketing and Consumer Products.
However, Globe said that the film is the fourth biggest opening of all time in animated films, behind the previous two installments of Shrek and The Simpsons. Globe hopes the film works well in the coming weeks, before the releasing of the “Toy Story 3″ on June 18, the next big delivery of Walt Disney.
The previous bet of DreamWorks Animation, “How to Train Your Dragon,” was deemed a disappointment after winning in March a relatively modest $ 44 million during its first weekend, so the study’s stock price fell 8 percent the following Monday. But the film has managed to stay strong, with sales to date of $ 211 million.
The production of “Shrek Forever After,” with the voice actors of the caliber of Mike Myers, Antonio Banderas, Eddie Murphy and Cameron Diaz, cost about $ 135 million, and global marketing will involve about 165 million, said Globe. The film also earned about $ 26 million in its premiere in seven other countries, most marked in Asia like the Philippines, Malaysia and Thailand, and won $ 20 million in Russia.
Moreover, “Iron Man 2″ fell to second place with $ 26.6 million, after leading the North American box office during the two previous weekends. The superhero saga has raised $ 251.3 million in U.S. theaters, and 268 million more abroad.
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