Filed under: Hirings/Firings/Layoffs, GM
Susan Docherty is continuing her tour of General Motors’ vice president offices. The 47-year-old executive has spent time both as the company’s vice president of U.S. marketing and the VP of U.S. sales during her career with the Detroit-based automaker, but as of June 1, 2010, Docherty will get the new title of Vice President of International Operational Sales, Marketing and Aftersales, and she’ll report to Tim Lee, President of International Operations.
We knew Docherty was headed elsewhere in the company after she was replaced as the vice president of U.S. marketing by Joel Ewanick earlier this month. Shortly after her replacement was announced in early May, several observers claimed that Docherty had been given the shaft after a wave of contentious ads centering on GM repaying its federal loans hit the airwaves. Analysts felt that Docherty was unfairly receiving the brunt of the blame for the negative reception of the ads, and that was the real reason for her loss of the marketing position.
We won’t hold our breath waiting for GM to respond to those charges. Either way, moving from VP of marketing to VP of international operational sales isn’t exactly a fall from grace. Hit the jump to read the full press release.
[Source: General Motors]
Continue reading GM names Susan Docherty GM VP of International Operations, Sales and Marketing
GM names Susan Docherty GM VP of International Operations, Sales and Marketing originally appeared on Autoblog on Mon, 24 May 2010 10:19:00 EST. Please see our terms for use of feeds.