Researchers Find ‘Million-Follower Fallacy’ in Twitter – Wired Campus – The Chronicle of Higher Education

Drawing a huge following on Twitter does not necessarily mean that your tweets will have much influence. It turns out that some noncelebrities with meager followings have the greatest ability to start discussions and spread ideas.

via Researchers Find ‘Million-Follower Fallacy’ in Twitter – Wired Campus – The Chronicle of Higher Education.