As Sex and the City 2 hits U.S. movie theaters on Thursday, women across the country will be organizing ladies’ nights to mark the occasion. (I know, because my girlfriends are among them.) As is the case with other potential high-grossing films, marketers like Skyy Vodka are jumping at the opportunity for tie-ins. The spirits brand partnered with T.G.I. Friday’s restaurants to offer patrons Sex and the City-themed cocktails. With names like Park Avenue Princess and Glamour Gal, the pink-hued drinks are sure to cater to the female demographic. Or so Skyy Vodka thinks. You won’t see Carrie Bradshaw sipping a beer or Jack and Coke, but I know plenty of women who do. Marketers may risk turning off some women with "girlie" stereotypes. But then again, Sex and the City is as girlie as it gets. So, pink drinks with glamorous names are a perfect fit.
—Posted by Elena Malykhina