The famous TV host and judge of American Idol, Ellen DeGeneres founded a record label just to sign Greyson Chance, 12 years old artist from Edmond (Oklahoma) who became famous on YouTube singing “Paparazzi” by Lady GaGa.
The presenter, Ellen announced on her own program, “The Ellen DeGeneres Show,” that she decided to start new projects in the world of music with the intention of finding new talent. This has created a new label called “Eleveneleven” and, as explained, has its first customer, Greyson Chance small boy who, like many others, through the Internet portal YouTube unveiled to the world its talent. The label is being created in partnership with Telepictures Productions, while Guy Oseary, Madonna’s agent, and Troy Carter, Lady Gaga agent, also signed for Chance as agents.
The presenter first saw him in a Youtube video which featured a piano playing of Lady Gaga’s “Paparazzi” for a musical festival at his school. The video had such an impact in the U.S. (has more than 20 million views), Ellen invited Chance as a special guest of the program on May 13. The young artist has also published two original songs on YouTube, entitled “Stars” and “Broken Hearts.”
During the broadcast of the program where DeGeneres broke the news of his sponsorship, Greyson Chance said he thinks it’s amazing what is going on and that seems crazy to think that 30 million people could be looking at him in that very moment.
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