The Nissan LEAF is the world’s first truly mass-market, affordable electric car and there are plenty of folks who’ve plunked down the $99 reservation fee with plans to be one of the first to own one when they start going on sale at the end of this year. But, from those intrepid early adopters, I constantly hear a deep-seated worry that dealers will try and squeeze some extra dollars out of them because of the incredible groundswell of demand.
Given the lack of clarity on the subject to this point, the worry is justifiable. After all, we saw it with the Prius back in the day, no? There must be something Nissan can do to stop dealer price gouging. Well, yes, yes there is.