Social media is fast-becoming an integral part of the marketing landscape, and the relatively low cost and wide reach — when used effectively — can be a godsend for cash-strapped tech transfer offices. Blogging, Twitter, Facebook, LinkedIn, YouTube, Plaxo, and many other social medial avenues offer near limitless opportunities to push your available innovations in front of an eager audience. To help you effectively utilize these new marketing tools, our Distance Learning Division has brought together an international panel of experts who are successfully employing social media to garner attention for their technologies, create an active community surrounding their innovations, and bring more licensees in the door. Join us on June 8th for TTOs: Use Social Media Effectively to Market Your Innovations, an interactive, 90-minute webinar that’s chock full of best practices for effectively utilizing a myriad of social media platforms. You’ll see real-time online examples, plus dozens of planning techniques and execution strategies that are guaranteed to successfully showcase your IP. CLICK HERE for complete program and faculty details >>
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