Barnes and Noble has finally released the eReader application for the iPad. The new reader application has functionality similar to the Kindle for iPad app, and can read e-books for the B&N Nook as well as from the eReader bookstore. It has connectivity with the user’s B&N online bookstore and purchased library, and like the Kindle app searching for new e-books fires up the Safari browser.
BN eReader does bring one cool feature from the Nook — the LendMe option. Some e-books can be lent to friends for 14 days; such books are clearly marked as indicated in the screen shot below. Lending an e-book disables it so make sure you read it before loaning it to another eReader user.
eReader library
Related research on GigaOM Pro (sub. req’d): Irrational Exuberance Over E-Books?





