Hot wrap with sweet potato fries
After sampling the new Spicy Chicken sandwich at Chick-fil-a headquarters yesterday, the company’s vice president of brand development, Woody Faulk, escorted me and a colleague from the newspaper to a conference room, where he presented a dozen new products currently in research and development. Some are further along than others, so the chances of seeing these products — even in a test-market situation — are variable.
For instance, the company currently serves three varieties of “cool wrap” made with cold chicken strips and garnishes. But one day we may see this hot wrap filled with fresh chicken strips, lettuce, tomato and cheese. On the side: some very tasty shoestring sweet potato fries. Yet this product isn’t as far along in the testing and development as some others, so we’ll have to wait.
But here are some items that customers may see sooner than later:
- Flavored iced teas and lemonade: On the right is a snapshot of peach tea: a mixture …