Google's Ultra-Minimalistic Homepage Goes Live for Everybody

If you thought that Google’s homepage couldn’t possibly be more stripped down, think again. Google is now making its fade-in homepage official and most users should start to see the ultra-minimalistic homepage from now on. The page features just the Google logo, the search button and the I’m feeling lucky button and nothing else unless you move the mouse. The company says this change allows users to focus on the thing they most likely came for, searching.

“For the vast majority of people who come to the Google homepage, they are coming in order to search, and this clean, minimalist approach gives them just what they are looking for first and foremost. For those users who are interested in using a different application like Gmail, Google Image Search or our advertising programs, the additional links on the homepage only reveal themselves when the user moves the mouse,” Marissa Mayer, VP of Search Products and User Experience, Kris Hom, software engineer, and Jon Wiley, User Experience designer, wrote.

There isn’t that much to tell about the new homepage that isn’t obvious from the first time you visit it. If you don’t move the mouse and start typing your query the page will stay clear of any links with just the suggestion box popping out to spoil the fun. If you want to do something else, form the homepage except search you’ll have to mov… (read more)