Best Buy Geek Squads to start testing Mitsubishi i-MiEV

Filed under: LA Auto Show, Hatchback, Mitsubishi, Specialty, Electric

Mitsubishi Geek Squad i-MiEV – Click above for high-res image gallery

While Mitsubishi didn’t unveil any new vehicles at the LA Auto Show today, company president Osamu Masuko did announce the latest step in his company’s plan to bring plug-in vehicles to North America. The vehicle – well, one of them – is an all-electric i-MiEV plastered with Best Buy’s Geek Squad logo. The electronics giant will start using them in January (after they’re shown off at CES) at some Geek Squad locations in California. Details have not yet been totally worked out, but the Geek EVs will start with a fleet of four vehicles and then expand and rotate to other stores over the course of three years. Most likely, the i-MiEVs will be doled out in pairs and the probable early cities where these vehicles will make house calls include Chicago, New York, Portland and San Francisco.

Best Buy plans to use the i-MiEVs just like any other fleet car, with the exception that they will be right-hand drive. Best Buy’s Senior Vice President of emerging business, Rick Rommel, told AutoblogGreen that the idea is to learn “how these will fit into a Geek’s daily life.” The plug-in vehicle tests with Geek Squad are unrelated to how select West Coast Best Buy stores are selling electric bikes. That said, Rommel admits that the key thing is that Best Buy likes to conduct new experiments, and these EVs fit into that general concept.

Gallery: Best Buy Geek Squad i-MIEV