Filed under: LA Auto Show, Sedan, Crossover, Ford, Volvo
Hold onto your hats folks, because while magazine award ceremonies appear to be just about finished, the auto show trophies are just starting to be handed out. This time, it’s the International Car of the Year at the LA Auto Show, and we’ve got two winners from within the Ford empire. The Ford Taurus took top car honors while the Volvo XC60 won as the best truck. Both vehicles have been well received by the press and early returns from customers appear to be positive, too. While the Taurus is outselling its bland and unexciting predecessor, the XC60 has helped Volvo achieve six consecutive months of year-over-year sales increases.
ICOTY creator and executive producer Courtney Caldwell claims that the winners aren’t chosen based on performance, but instead on how the vehicles “reflect our personalities, lifestyles and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle.” Uh-huh. And while the ICoTY award isn’t exactly one of the big-name trophies for the mantle, a win is a win, and both Ford and Volvo are proud recipients of the accolades. Hit the jump to read over the press releases from Ford and Volvo.
[Sources: Ford, Volvo]
Continue reading LA 2009: Ford Taurus and Volvo XC60 named International Car and Truck of the Year
LA 2009: Ford Taurus and Volvo XC60 named International Car and Truck of the Year originally appeared on Autoblog on Thu, 03 Dec 2009 16:58:00 EST. Please see our terms for use of feeds.