It’s a Saturday night, you just had your S4 detailed, and your Bedazzler sits spent in the corner, overheated from a busy afternoon spent jazzing up your new collection of Ed Hardy tees. You’re just dying to strut your stuff in front of the ladies but your gym closed after the owner was popped for possession of cocaine and you’ve already exhausted the local club scene. What’s a Miami bro to do? How about you give your juice the night off and inject some culture into your life instead?
In honor of its 100th anniversary, Audi has launched the “Art in Progress” exhibit as a collaborative effort between Audi, Design Miami/, Tom Dixon and the Rubell Family Collection. The display itself will feature artistic interpretations of the motivation behind the aesthetically pleasing design language used by Audi and will culminate it’s week long run with the inaugural debut of the Audi A8. “Since our inception, Audi has embraced progress in the quest to create groundbreaking technologies and deliver new ideas to the road. Just as artists make it a mission to work for the untold future, so does Audi design to be relevant not just today, but for many years to come,” said Rupert Stadler, Chairman of the Board of Management, Audi AG. “The new Audi A8 embodies everything Audi stands for: fascinating innovation, uncompromising perfection, consummate craftsmanship, iconic design and new ways of thinking. This is why we chose to present this car in this progressive environment while continuing our commitment to fostering design culture and the arts.”
In layman’s terms, this means you’ll have to feign interest over a lot of weird arsty crap before you get to the final reveal. Judging by Audi’s track record for breathtaking redesigns though, it’ll definitely be worth it.
