Perhaps the most fascinating feature of Google Trends is the Regional Interest map, which shows relative search volumes across the world. For current key models from both
BlackBerry (
BBRY) and
Nokia (
NOK), it’s a grim reminder of how much their bases have narrowed. A
Google Trends search for “
BlackBerry Z10” and “Lumia 620” is particularly illuminating. These are the most important models for their respective vendors in February. Both phones launched over the past month and both have index levels that are roughly in the same ballpark, with the Z10 at 30 and the Lumia 620 at 18. Over the past 90 days,
the BlackBerry Z10 showed search volume strength in its traditional strongholds of Nigeria (49), South Africa (40), Canada (45), Indonesia (25) and India (22). But alarmingly, the United States (7), Brazil (1), Spain (5) and Germany (7) looked ice cold in comparison.
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