We’ve seen how big of an impact marketing can make a product, especially from the king of the Android pile, Samsung. And if there’s one thing Motorola and Google could use to sell a few more Moto smartphones, it’s some juiced up marketing. Guy Kawasaki, known for his excellent work done with Apple, has joined up with Motorola to try to steer things in the right direction regarding product design, user interface, marketing, and social media. Priority number 1? Getting a mobile devices Google+ community up and running for smartphone enthusiasts.
On his Facebook page, he stated one of the reasons he wanted to join the Motorola team was how much it reminded him of Apple back in the era of the G3 computer. He believes Motorola has the potential to release some innovative, great products to give Samsung a run for their money. Between him and Google, I think Motorola’s going to have a successful career in the Android ecosystem.
source: Facebook
Come comment on this article: Former Apple advertising expert Guy Kawasaki has joined Motorola