HTC Director of User Experience, Drew Bamford, posted today about what went into redefining Sense, as in Sense 5. He said that after the introduction of Sense 4, he challenged the team to “take a step back and take a fresh look at the overall customer experience.” After interviewing many users, they found that most people don’t even know the difference between apps and widgets, widgets are rarely used, and most people don’t modify their home screens. Pretty interesting when you think about it, because it’s the ability to modify home screens and the use of widgets that are supposed to make Android attractive. The fact of the matter is that mainstream consumers just don’t get involved all that much.
This information helped them design Sense 5. The first part was designing something based on how people consume information, which yielded BlinkFeed. They also found audio clarity to be very important, which led to BoomSound. Finally the camera experience was very crucial, and along with it came the idea of ultrapixels instead of megapixels. They also found that people just don’t have the time to edit their photos and videos, and that’s where Zoe came to be.
Of all the features of Sense 5, I would say Zoe seems to be the most intriguing. I saw some pretty cool video shorts at the event last week in New York City, and I am excited to try it out for myself and see how it really works in the real world.
source: HTC Blog
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