Sony (
SNE) is looking to beat out its Chinese rivals and become the third largest vendor in the global smartphone market,
Reuters reported. The head of the
Sony’s mobile business Kunimasa Suzuki hinted that the company may soon begin producing cheaper smartphone models that target developing nations, noting that it plans to “alter smartphone development for each market.” Sony’s
rumored quad-core Xperia smartphone could also help the company increase its share in markets across Europe and the United States.
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