
It’s no secret that
Microsoft (
MSFT) decided to
build the Surface on its own because it wanted to set a benchmark for its OEMs to follow when creating their own Windows-based tablets. And now
The Verge reports that Microsoft chief research and strategy officer Craig Mundie this week said bluntly that the company had made a mistake by giving OEMs a free rein over design without providing any sort of input or feedback. The result, he said, was that users had wildly different experiences with Windows-based devices based on the device they bought, which hurt Microsoft’s reputation for delivering a consistent experience across all devices.
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