How do we know that
Apple (
AAPL) is facing its
most intense pressure ever in the smartphone space? Because
longtime Apple watchers like iMore’s Rene Ritchie are starting to get antsy and are encouraging Apple to make a bigger splash with its next-generation iPhone. In a lengthy and thoughtful opinion piece, Ritchie frets that Apple has become too comfortable with its pattern of releasing a major iPhone revamp one year and then releasing a minor refresh the next year, as was the case with the iPhone 3G and 3GS, and then the iPhone 4 and 4S. He says that if the company follows the same pattern and releases a refreshed iPhone 5 as the iPhone 5S, then it risks being seen as “boring” by some consumers and tech bloggers.
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