With some analysts projecting Samsung’s new Galaxy S 4 will push the company back ahead of Apple in the worldwide smartphone market, the impact could be even more far-reaching according to IHS Research. In the broader cell phone market, Samsung is already number 1 in global shipments, leading second place Nokia by 5 percentage points. IHS Research is projecting Samsung’s lead should expand to 11 percentage points by the end of 2013.
IHS Research did not project actual market share for 2013. However, two factors are expected to increase Samsung’s lead and likely increase their share from the 29% they currently lay claim to. The first, most obvious item will be the Galaxy S 4 which is already generating massive interest. Samsung uses a strategy of making devices ready for “a massive worldwide rollout through almost every operator” to help get their devices into the hand of as many people as possible notes IHS Research analyst Ian Fogg. The second issue will be Nokia’s continued fade and inability to break into the smartphone market. Even if third place Apple were to experience significant growth, they are still far behind at only 10% of the worldwide market.
source: CNET
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