The extensive new
China Brand Power Index is fascinating reading on many levels. Who knew that McDonald’s Coffee is the third most popular cafe chain in China? Or that Buick is the second most popular compact car brand? Yet perhaps the biggest shock can be found in the mobile phone category, where
Nokia (
NOK) still beats
Apple (
AAPL) in brand power and trails only
Samsung (
005930) for the title of China’s No. 1 mobile brand. As a matter of fact, Samsung leads Nokia only slightly on points (542 vs. 530), whereas Apple is far behind with 411 points.
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