Samsung, which is making a strong case for having the top phone for 2013 with the Samsung Galaxy S 4 even though the year is still young, is preparing to ramp up the sales channel just a bit more with the help of Best Buy. According to reports, several Best Buy locations throughout the country have been instructed to make some modifications to their sales floor so they can fit in a new Samsung “store” within a store. Coincidentally or not, this is a similar concept to what Apple and Best Buy already do for the Apple sales channel.
If you have been to a Best Buy with an Apple “store” you should be familiar with the concept. For the Apple stores, Best Buy carves out an area that is unique for Apple products only. The shelving, signage and other accoutrements are different from the rest of the Best Buy store and closely mimic what you would find in a standalone Apple store. There is more space for potential buyers to look at product and the sales associates have some special training to help recreate a dedicated Apple store experience.
Samsung is employing a similar strategy for the mobile device area with a section that is visually separated from the rest of the Best Buy store and provides demonstration space just for Samsung products. Samsung is also working on a specific training course for Best Buy sales associates assigned to the Samsung “store” so they can better show off some of Samsung’s unique features and capabilities.
The new Samsung Stores are scheduled to start opening next month, just in time for the shelves to be packed full of Galaxy S 4 devices and accessories. If the early interest in the Galaxy S 4 is any indication, this should be a boon to Best buy as well. Although struggling in the retail market, mobile phone and tablet sales have been a bright spot and Best Buy continues to be more aggressive in the mobile device market.
source: Geek.com
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