Historically publishers have lacked focus on licensing and syndicating digital content. The latest GigaOM Research podcast features Connected Consumer curator Paul Sweeting, who discusses how social media could play a role in improving digital content licensing, key tools in this space, and the impact on publishers and journalists.
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SHOW NOTES
Host: Adam Lesser
Speaker: Paul Sweeting
- Why content licensing hasn’t historically played a bigger role
- Could social media nurture a business model around licensing
- Key tools/startups in the licensing/syndication space
- The legal context
- What needs to happen going forward to create a syndication business
- Impact on publishers and journalists
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